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This three spot package conceived by former Clinton copywriter Dennis Marker demonstrates the effectiveness of a negative campaign that is able to maintain a positive market position.

As part of a national launch to safeguard the separation of church and state, this filmed media campaign was written and directed by PMA's Creative Director Adam Klugman and produced by PMA's Enrique Arias.

Winner of the 2004 DNC Convention Ad Contest, "America's Party" :60 is a first step toward reclaiming the Democratic Party brand. "It's an effort that's long overdue," Klugman said after taking first prize.