Political

Lew Frederick for County Commissioner

Governor Ted Kulongoski kicks off Oregon's Sesquicentennial celebration.

Although they've been around for quite a few years, dial tests still represent a breakthrough in technology for measuring the impact of messaging. The power lies in their ability to reveal emotional responses on a moment-to-moment basis, with almost no contamination from volatile and often misleading focus group dynamics.

When the Democratic Party of Oregon was tapped by the DNC to spearhead a Christian Outreach radio effort, they hired PMA to write and produce the campaign.

"Bankrupt" was a top ten finalist in MoveOn.org's "Bushin30seconds" contest when dissent was scant in America.

The Peace Alliance Foundation spot extends the limits of minimalism by relying on strong copy and a single, contemplative shot of the earth as the sun rises on another day. However, something is different this time. This earth offers us the vision of a planet and a people who have achieved peace.

This three spot package conceived by former Clinton copywriter Dennis Marker demonstrates the effectiveness of a negative campaign that is able to maintain a positive market position.

As part of a national launch to safeguard the separation of church and state, this filmed media campaign was written and directed by PMA's Creative Director Adam Klugman and produced by PMA's Enrique Arias.

Winner of the 2004 DNC Convention Ad Contest, "America's Party" :60 is a first step toward reclaiming the Democratic Party brand. "It's an effort that's long overdue," Klugman said after taking first prize.