The Peace Alliance Foundation/Department of Peace "Moment"

The Peace Alliance Foundation spot extends the limits of minimalism by relying on strong copy and a single, contemplative shot of the earth as the sun rises on another day. However, something is different this time. This earth offers us the vision of a planet and a people who have achieved peace. For a moment as we watch this spot it is has already happened, a peaceful future is accomplished, and we breathe a sigh of hope and relief, reminded that the highest human potential is a simple turn of mind away.

Written and Produced by Adam Klugman