99 Better Ideas

This three spot package conceived by former Clinton copywriter Dennis Marker demonstrates the effectiveness of a negative campaign that is able to maintain a positive market position. In one deft maneuver, Marker excoriates failed republican policies while firmly positioning Democrats in the higher political ground of 'better ideas'. "PMA gets it," says Marker. "They understand that it doesn't matter what you’re selling, the best advertising is never really about products or politics, it's about the potency of ideas negotiating for power and mindshare."

For more, visit: www.99BetterIdeas.com

Produced by Adam Klugman

Written by Dennis Marker