The Democratic Party: America's Party :60

Winner of the 2004 DNC Convention Ad Contest, "America's Party" :60 is a first step toward reclaiming the Democratic Party brand. "It's an effort that's long overdue," Klugman said after taking first prize. "As democrats, we have lost the ability to express our core value in anything other than reactive, defensive terms. Even in face of victory, the party often lacks the discipline to deliver a clear, concise identity with a strong imperative. 'America's Party' :60 is an attempt to offer the Democratic Party the first asset of a new, entirely affirmative brand story."

Produced by Adam Klugman

Written by Jefferson Smith and Adam Klugman