Animatics

Animatics are a set artist storyboards cut together with music and voice over. The goal is to build a functional model of a given commercial. The benefits of this approach are numerous, the most important of which is the opportunity to test and refine the message before production. In many ways, it is analogous to the way an architect constructs a tabletop rendition of building before starting construction.

The animatics presented here were never actually produced but used as part of a pitch used in an agency review process.