Christian Radio Outreach

When the Democratic Party of Oregon was tapped by the DNC to spearhead a Christian Outreach radio effort, they hired PMA to write and produce the campaign. "It was great to have PMA on this one," says Neel Pender, Executive Director for the DPO "Oregon was the first state to even attempt advertising to the Christian demographic. We needed someone who could do more than just write the spots and buy the media, we needed someone who could construct a model. Eventually, the commercials got e-mailed all over the country and many states used them as templates for their own Christian outreach efforts. The process was very exciting and the results, I think, are excellent."

Written by Adam Klugman

Produced by Enrique Arias